Marketing luxury real estate has changed. As has the role of your real estate broker. Our modern marketing approach starts even before a property is listed.  We provide not only the strategy necessary to maximize the value of their property but the liquidity needed to make the process simple and stress-free. We now have a […]

What’s The Difference Between Mortgage Prequalification And Preapproval? If you are considering a home purchase, you may have come across the terms “Mortgage Pre-Qualification” or “Mortgage Pre-Approval.” The terms sometimes appear to be used interchangeably, though they are distinctly different processes with different implications for your home search. So what’s the difference between mortgage pre-qualification […]

Sellers should ask their broker for a real estate attorney referral. Get the names of the broker’s two favorite attorneys. They will likely refer you to someone great, that will get the deal done. Trust us, the broker wants the deal to close as much as you do. Whatever you do, don’t retain one because […]

Having a Great Buyer’s Agent Is Better Than StreetEasy Going it alone? Think StreetEasy is all you need? Let me tell you why you are at a disadvantage by not working with a buyer’s agent in your home search. Firstly, have you seen the inventory lately? There are 46 two-bedrooms on the market in Tribeca […]

Seller Case Study: Coming Soon Problem: Seller believes their unique artists loft is worth more than the comparable sales. This is a common seller pain point.  A seller came to us frustrated after meeting with 2 different realtors to sell a classic Tribeca loft. After those meetings, the seller felt that none of them truly […]

How to Improve the Outcome of Your Sale.  Your agent should help you identify what you need to do to prepare your apartment for sale in order to command the highest price possible. For most sellers, this involves, at a minimum, a lot of purging to make your apartment appear bigger and to depersonalize it […]

Pricing Is Much More Art Than Science After 30 years of combined experience pricing apartments in NYC, one thing is clear to us: pricing strategy is 70% data-based and 30% art. On some days, it is even 50% art. You can give 4 top agents the same data and they will likely come up with […]

Co-op purchases can be a nightmare. Just kidding. NYC’s for-purchase housing pool is still about 75% co-op the last time we checked. There is no better value out there right now for buyers. Like everything else in life, there is a spectrum ranging from great to nightmare and each co-op is taken on a case-by-case […]

How Should I Decide the Asking Price of My NYC Apartment? First and foremost, pricing real estate is more art than science. There is no formula; there is usually more than one correct strategy. Unlike a stock, for example, no two apartments, buildings, views, or blocks are the same. Sprinkle some buyer emotion into the […]